Pascal Labelle brand was born and built from authenticity. Its vision and designs are influenced by the need to stay authentic; authentic to one-self, to its values and to its beliefs. Pascal Labelle motto and essence of the brand is "United by difference". This vision comes from the desire to connect all-individuals from different backgrounds and different backstories to universal creations. Difference is a strength and an infinite source of inspiration.

Authenticity can also be founded in the raw materials and textiles the company chooses. The use of fur, leather and natural fiber lessen the negative impact on the environment. To contribute to a healthy earth is one of the main focus of the brand. Furthermore, in using raw and natural materials, Pascal Labelle creations defines themselves as durable, authentic, distinctive while keeping you warm in the colder months.